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When Arran and Ratana
Stephens opened one of the first natural foods
stores in Canada’s Pacific Northwest, they could
hardly have anticipated the ultimate success of the
venture. Lifestream, as the store was known, began
creating its own products in 1971, making its
organic debut with stone-ground whole-wheat flour.
The business was just a glimpse of things to come
for Nature’s Path. In 1980, nine years after it was
founded, Lifestream’s sales totaled $9 million. Its
diverse line at that time included pastries, energy
bars, organic juice, cold-pressed oils, vegetarian
entrees, and more. In 1981 Mr. Stephens parted with
the Lifestream brand, when it was purchased by
Kraft. The split was temporary, however, as today
Lifestream is once again a brand owned by Stephens
under the canopy of Nature’s Path.
Nature’s Path got its
official beginning in 1985, when the Stephens family
baked its first product, Manna Bread, and designed
and built a cereal factory in Delta, British
Columbia to accommodate their dreams. The choice
they made was especially daunting after the sale of
Lifestream, but Arran and Ratana beat the odds when
Nature’s Path products began to take off. The
company launched its first line of cereals three
years later with Multigrain, Multigrain ‘n Raisin,
and Millet Rice cereals, which are all still sold
today. After developing best-selling cereals, such
as Heritage Flakes, the company expanded its
production facilities to the United States, where
company headquarters is now located. Nature’s Path
Foods, Inc., has become the number one selling
certified USDA Organic breakfast cereal in U.S.
natural food supermarkets.
A Heart for the Earth
Nature’s Path
executives don’t sweet-talk too much: They know the
ins and outs of business and the importance of
getting a return on their investment. But company
success has always been enjoyed as a result of
caring for the earth and a commitment to sustaining
its resources. Producing foods that are whole,
healthful, and organic, the company’s values reflect
those of company founder Stephens, who advocates for
physical and spiritual wellness, as well as a love
and respect of the earth. Stephens’s father, a
fruit farmer, set the example for Arran and Nature’s
Path when he advised, “Always leave the earth better
than you found it.” It’s something the company
implements with enthusiasm today.
For Nature’s Path,
treating the earth with care means offering organic
products. The company website, at naturespath.com,
educates consumers about the meaning of organic for
both the land and the individual. Nature’s Path
points out that while organic foods benefit
consumers, organic farming also benefits the
environment by improving the fertility of the soil
and protecting natural resources. Stephens holds
Nature’s Path to environmental standards he would
like the entire food industry to adhere to. “If we
get together on this,” Stephens concludes, “we
really can change the world one bite at a time.”
An Inner Harmony
It’s not a coincidence
that breakfast, known as the most important meal of
the day, is a Nature’s Path specialty. The company
points out that a person eating breakfast regularly
will consume more calcium and fiber and less fat,
and that whole grain cereals, such as those made by
Nature’s Path, are credited with delivering
phytonutrients and antioxidants. Nature’s Path
understands the importance of the first meal of the
day for children as well as adults. The company
website notes studies that indicate kids who eat a
daily breakfast have enhanced school performance and
improvement in attention and behavior. Even for
adults, a good breakfast will help stay attention
and energy as the day wears on.
The breakfast foods
made by Nature’s Path offer whole-grain, low-sodium,
high-fiber, organic, and low-fat options for
starting the day off right. For those with a celiac
diet, gluten-free cereals, waffles and breakfast
bars are available as well.
Nature’s Path foods
are full of nutrition, and are developed with
holistic health in mind. When Nature’s Path created
its Optimum Zen cereal, the phrase “for inner
harmony” seemed an appropriate description. Optimum
Zen includes ingredients like fiber, inulin, and
ginger to soothe the intestine and digestive tract.
It’s just one of many cereals the company has
created that target a specific area of health and
diet. But have no fear—each product is created with
taste in mind as well as nutrition. With delicious,
creative ingredients such as organic honey and
raisins, freeze-dried raspberries, or cinnamon and
vanilla, each spoonful of cereal is full of zip and
light sweetness.
The entire Nature’s
Path product line includes hot and cold cereals,
Manna breads, waffles, and bars produced under the
brand names Lifestream (LIFSTR), Envirokids (ENVKID)
as well as Nature’s Path (NATPTH). See your Prairie
News for a complete listing.
Nature’s Path Facts
Did You Know:
Nature’s Path was
named one of Canada’s top 100 employers in 2003.
Its production
facilities, located in both the U.S. and Canada,
total over 200,000 square feet.
In 2002, Nature’s Path
produced 22.9 million pounds of cereal. This would
fill about 29 million boxes, which, when laid
end-to-end, would reach from Seattle, WA to Hong
Kong!
Nature’s Path Recipes
Organic Apple Cinnamon
Pancakes
1 package of Nature’s
Path organic Apple Cinnamon Hot Oatmeal
¾ to 1-cup milk
? cup whole wheat
flour
½ tbsp vegetable oil
½ tsp baking powder
Empty contents of
Apple Cinnamon oatmeal packet into medium sized
bowl, add ½ cup milk, let stand for 10 minutes.
Mix flour and baking
powder. Add flour mixture, ¼ cup milk and vegetable
oil to oatmeal mixture. Stir until blended, do not
over stir. More milk can be added depending on
desired consistency. A runnier mixture will make a
thinner pancake. Drop 3 tbsp of mixture onto
non-stick pan at medium heat. Cook for 1 minute each
side. Serve with syrup, fresh fruit or your favorite
pancake toppings.
Serves 2, makes 4
large pancakes or 6 small pancakes.
Vegetable Crunch (Corn
and Sweet Potato Casserole)
Gluten free
1 large sweet potato,
peeled and cubed
1 orange or lemon
1 cup Nature’s Path
Mesa Sunrise
1 cup Nature’s Path
Cornflakes, lightly crushed
1 cup of tinned or
frozen corn (cooked)
½ cup onion, chopped
½ green pepper,
chopped
1 tbsp butter
1 cup grated medium or
strong cheddar cheese
¼ cup parmesan cheese
cracked or ground
black pepper
Place sweet potato in
a medium saucepan, add water to cover. Place a large
strip of the lemon or orange rind (1/2” x 2”) in
with potatoes and water. Bring to boil and then
simmer until fork tender. Drain water and discard
rind. Mash potatoes.
Saute onions and green
pepper with butter until tender. Add corn, mashed
sweet potatoes and Mesa Sunrise to onion mixture,
mix well. Spread in 9x9 greased pan or casserole
dish. Spread topping evenly over dish – in this
order – Cornflakes, Parmesan cheese, cheddar cheese,
black pepper.
Bake at 3500F for 30
minutes or until topping is slightly browned.
For a spicy version
add 1 tbsp of finely chopped jalapeno peppers to
onion and green pepper mixture and sauté.
Serves 5-6 |